Combining SEO and Social Media

Good article today from MarketingSherpa Combine SEO and Social Media to Generate Web Leads: 5 Steps, which discusses blending social media with SEO to increase site traffic and leads.

Adding blogs to your website (hanging off your corporate domain) will increase the likelihood that your copy will get searched and found, thus bringing traffic in, and gaining increased organic lift for your overall website.

Wordtracker and Google Keyword Tool

As part of an SEO strategy (which is a traffic building and ultimately lead gen strategy), you're hopefully looking closely at your title, description and meta keywords to ensure that your site is fully optimized for organic site indexing.

Two indispensable tools (one free, one $59 after free 7 day trial) I use for helping to figure out keywords are:

• Google Keyword Tool: This FREE tool from Google allows you to plug in current keywords you're using (or considering) and provides keyword ideas right back to you. Simply enter your keywords (one per line) as words or phrases in the data field, hit the Get Keyword Ideas button, and after a few seconds Google provides you with related keyword terms. In addition, Google also provides local search volume figures for each word/s, global monthly search volume and the competition for these words with other advertiser. Neat stuff -- and free!
• Wordtracker: WT is one of many keyword research tools out there that I find works very well and is relatively inexpensive. Similar to the Google tool you type in your keywords and phrases and Wordtracker provides back other keywords that are most relevant to your business. In my opinion it provides a 'deeper dive" than Google as well as being able to see search rankings in engines other than Google's. It's quick and easy and can help you find some golden keyword nuggets that perhaps your competition hasn't found yet