Good article today from MarketingSherpa Combine SEO and Social Media to Generate Web Leads: 5 Steps, which discusses blending social media with SEO to increase site traffic and leads.
Adding blogs to your website (hanging off your corporate domain) will increase the likelihood that your copy will get searched and found, thus bringing traffic in, and gaining increased organic lift for your overall website.
Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts
Wednesday, August 26, 2009
Monday, July 6, 2009
Article Marketing
Working closely with a few clients these past few weeks and just now coming back up for air (and some new blog posts)...
I was reminded recently that in the search for low-cost ways to market your company and brand, one area many companies overlook is article marketing. There are a number of online article aggregators like eZine, GoArticles and Articlesbase who are constantly on the lookout for viable content and are FREE to upload your stories. In turn it is free for people to download or link to your articles thus making your message available to a wide audience of readers. You'd probably be surprised how many companies/publishers look to these sites to provide them w/free, useful content that they in turn can use to power their own sites.
It's simple and quick to sign up for these sites and upload your stories. When you create your profile upon initial sign-up, you provide your name, a short bio, the article copy, a category and usually a sub-category. Preview, edit, submit, you're done.
This is an especially low-cost way to leverage existing articles, assets, copy that exists in your corporate silos and get some additional site traffic and brand building for your company and its' products. Give it shot...
I was reminded recently that in the search for low-cost ways to market your company and brand, one area many companies overlook is article marketing. There are a number of online article aggregators like eZine, GoArticles and Articlesbase who are constantly on the lookout for viable content and are FREE to upload your stories. In turn it is free for people to download or link to your articles thus making your message available to a wide audience of readers. You'd probably be surprised how many companies/publishers look to these sites to provide them w/free, useful content that they in turn can use to power their own sites.
It's simple and quick to sign up for these sites and upload your stories. When you create your profile upon initial sign-up, you provide your name, a short bio, the article copy, a category and usually a sub-category. Preview, edit, submit, you're done.
This is an especially low-cost way to leverage existing articles, assets, copy that exists in your corporate silos and get some additional site traffic and brand building for your company and its' products. Give it shot...
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