Monday, July 6, 2009

Article Marketing

Working closely with a few clients these past few weeks and just now coming back up for air (and some new blog posts)...

I was reminded recently that in the search for low-cost ways to market your company and brand, one area many companies overlook is article marketing. There are a number of online article aggregators like eZine, GoArticles and Articlesbase who are constantly on the lookout for viable content and are FREE to upload your stories. In turn it is free for people to download or link to your articles thus making your message available to a wide audience of readers. You'd probably be surprised how many companies/publishers look to these sites to provide them w/free, useful content that they in turn can use to power their own sites.

It's simple and quick to sign up for these sites and upload your stories. When you create your profile upon initial sign-up, you provide your name, a short bio, the article copy, a category and usually a sub-category. Preview, edit, submit, you're done.

This is an especially low-cost way to leverage existing articles, assets, copy that exists in your corporate silos and get some additional site traffic and brand building for your company and its' products. Give it shot...

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