Wednesday, August 12, 2009

Wordtracker and Google Keyword Tool

As part of an SEO strategy (which is a traffic building and ultimately lead gen strategy), you're hopefully looking closely at your title, description and meta keywords to ensure that your site is fully optimized for organic site indexing.

Two indispensable tools (one free, one $59 after free 7 day trial) I use for helping to figure out keywords are:
  • Google Keyword Tool: This FREE tool from Google allows you to plug in current keywords you're using (or considering) and provides keyword ideas right back to you. Simply enter your keywords (one per line) as words or phrases in the data field, hit the Get Keyword Ideas button, and after a few seconds Google provides you with related keyword terms. In addition, Google also provides local search volume figures for each word/s, global monthly search volume and the competition for these words with other advertiser. Neat stuff -- and free!
  • Wordtracker: WT is one of many keyword research tools out there that I find works very well and is relatively inexpensive. Similar to the Google tool you type in your keywords and phrases and Wordtracker provides back other keywords that are most relevant to your business. In my opinion it provides a 'deeper dive" than Google as well as being able to see search rankings in engines other than Google's. It's quick and easy and can help you find some golden keyword nuggets that perhaps your competition hasn't found yet

1 comment:

  1. Hey Bill,
    I think another keyword tool that is free to check and that gives you the best information is your own analytics tools or CRM systems. People often forget to consider these as keyword tools, and skip looking at what users typed in to find their site or what they typed in on the sites search box. No-one knows what keywords are best better than the ones who are typing them in. Cheers!