Chatted with a couple companies recently who both were not taking full advantage of a few simple steps to drastically help improve their search rankings for their company website:
For your home page code, turn your attention from meta tags for keywords and concentrate more on what your title and meta tag description says. Remember that these days Google pays less and less attention to meta tag keywords due to the spamming and keyword stuffing companies have done to try to improve their search rankings.
- Keywords found in the Meta TITLE Tag have highest ranking/indexing value with most search engines; they should contain the MOST important searchable keywords or #1 most common search phrase that people would use to find your type of solution (‘Find updated drivers’?) Use a 60 character limit as some search engines will only display a maximum of 60 characters of text for a TITLE in their search results
- The META Description Tag should contain a brief description of what can be found on the current web page and be 150 characters or less in length (there's a 150 character limit b/c some search engines only list 150 in their result).
- Remember to sync your meta tags to your page copy as best you can. Aim for 7-10% density in your site copy for best results
- Use keyword, link and page graders from companies like HubSpot to see which words are ranking highest, then optimize your site accordingly
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