I chatted last week with Dan Ziman, marketing director with Lithium Technologies. There are now a number of interesting companies like Lithium (Helpstream, Jive, Telligent among others) that offer various iterations of social network software that can build your online community very quickly and at a reasonable cost.
Lithium for instance offers (in a SAAS model) a number of integrated, social technology products including forums, blogs, chat rooms and idea exchanges that power online customer communities for both large and small businesses. In Lithium's words these products 'inspire customers to share knowledge, connect with each other, and connect with the enterprise, thus providing a unique method for companies to identify, engage, and understand customers. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction.'
Helpstream, Jive, Telligent and others provide their own types of collaboration software, community software, and social networking software solutions that allow companies to develop an almost instantaneous community presence and build from there. If you're seeking to build out your online community and wondering where to start, check out these vendors to see if perhaps that might be a viable way for you to get the ball rolling.
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