Tuesday, February 10, 2009

Let It Flow

Much of what you'll see me write about frequently on this blog is what I call the Demand Gen Flow. Many direct marketers remember the adage of 'List, Offer, Creative' in the development and execution of direct marketing campaigns. Consider this an off-shoot of that. I usually boil down the entire flow of demand gen (and I'll use demand gen and lead gen interchangeably on this blog) as starting with a defined strategy or goal, the building of effective campaigns that result in satisfactory end actions and the development and enhancement of process standards and improvements that help create efficiencies, automate tasks, save money and speed program delivery time. Most of what I'll discuss will delve into the depths of these three areas. How does this model contrast or compare with how you build your lead gen programs? I'd love to know.

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