Friday, February 20, 2009


I've been surprised this week at the number of dead links, errors and missing landing pages that a number of co's have in their lead gen programs I've been reviewing. It underscores the importance of testing in a sandbox before your campaigns go live, to put all your assets through quality assurance. It's as critical as the actual campaign itself - if the target can't complete the call to action it doesn't matter how strong the offer is.

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