Two stories of interest today, both around social media. MarketingSherpa has come out with a new 8 page intro/Exec Summary to their Social Media Marketing and PR Benchmarks, Best Practices and Tactics (this is a PDF that will download), some great data and findings on social media.
Katherine Derum of Hubspot's Inbound Internet Marketing Blog asks Is Your Company Social Media Optimized?, looking into how social media can/should be optimizing your company business.
If you're not deploying at least some kind of social media strategy right now, you are missing out on a very low-expense, high margin way to drive more qualified leads into your nets. Targets who find your relevant content/thought leadership on their own are much more likely to engage with you, trust you and come to you for further information, to answer their questions and help solve their challenges.
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