Friday, March 27, 2009

Content Value

I've spoken many times about the importance of establishing an inbound marketing presence (getting found by customers rather than you looking for customers) and the three linchpins of an inbound strategy (content creation, social media, SEO). This article today by Bryan Eisenberg on ClickZ 'The Value of Content Marketing' does a great job of recognizing and summarizing the types of content organizations should develop and how to go about creating content, determining what's valuable and prioritizing accordingly. Nice read...

1 comment:

  1. I agree. Content is king. We have all of the processes set up and are bogging down regarding sourcing valuable enough content to send out.