Email Benchmarks

Epsilon (the marketing services firm) just released their Q3/2008 Email Trend Results (link to the report is in the press release) which provides some very good statistics and benchmarks on email performance. Their reports are usually chock full of excellent email data (and it's a quick read, 4 pages total). Some highlights:

• Open rates seem to have remained consistent over the past year ranging between 19-21%.
• Click rates rose 0.5% from last quarter.
• Business Publishing/Media, Consumer Publishing/Media, Retail General and Travel Services saw an increase in all three major metrics – deliverability, opens and clicks – compared to last quarter. There were no industries that saw a decline in each of those same three metrics.

Good read, check it out...