Several great articles/posts the last two days...
On MarketingProfs (premium membership req), in How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38% Kimberly Smith talks about the importance of content to help fuel their lead generation programs and increase conversions and lead quality. Specifically she discusses vendor-neutral content as establishing the company as an unbiased thought leader and expert on a particular topic. Prospects gravitate to information that educates and informs them about business challenges/problems, and the trust that ensues supports a value-based relationship between the company and the prospect.
In A Direct Marketing Revolution Gary Stein on ClickZ discusses how the Status Update feature on Facebook can provide a terrific opportunity to send email-like updates on anything into your company's Facebook followers.
Terrific MarketingSherpa case study on lead nurturing at Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List ... finding the right combination of relevant content and messaging frequency to make your lead nurturing campaigns resonate.
And finally, also on ClickZ some great tips from Dave Evans on Where to Get a Social Media Education... check it out.
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Good info. Thanks.
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