Flash vs SEO

Julie Battan of ClickZ has an article today on the use of Flash on your web site. Many companies are conflicted about presenting their content in a compelling fashion the way Flash can, and how that affects their search engine optimization. Last year Google and Adobe announced a partnership to make Flash content more easily indexed, so perhaps some Flash content won't adversely affect your search rankings too severely. Julie does note in this piece however that that is not the case for those sites built entirely in Flash and this is not recommended for those companies seeking to increase their site SEO. Good read.