Optimizing Your Web Site Links

HubSpot today talks about ways in which you can bring more attention to and optimize your web site links with the goal of increasing clicks on those links that are calls to action, driving people to your landing pages and ultimately improving your organic page ranks in search engines. Many of the tips are basic (use descriptive link text, make links bold/different color/underlined, keep CTA's above the fold, etc.) but are still good reminders of best practices.