Friday, April 10, 2009

Foundation of Social Media Marketing

Ran across another article this week that affirms the three (3) primary aspects of a social media marketing strategy (SMM), which I thought I'd review here.
  • Content - the information, data, thought leadership, thinking, ideas, solutions that a company communicates out (makes available) through various digital forums (blogs, websites, online media, online videos, ebooks, digital content syndication, webinars, RSS feeds, etc.)
  • SEO - by tagging your content with appropriate keywords and by ensuring the development of more inbound links to your valuable content, you are making it possible for your prospects to find your brilliance
  • Social Media - lastly, when that content, those links, cross the chasm into social media networks, they take on a new relevance and credibility. As the information is passed along, it takes on a greater value (the personal validation of the person passing along the information), is further amplified and more apt to reach viral status.
Robin Niefield talks about the intersection of PPC, SEO and social media in At the Intersection of Search and Social.

Interesting take by Augustine Fou in The ROI for Social Media Is Zero where he suggests that there really is no social media, but social networks that a company can only hope to gain entry to by making their products or services 'awesome' and talked about. What's key is simply providing a place where they can talk. And if you're paying for social media as media, you're probably doing it wrong. Make certain to read through some of the reader feedback/ comments at the end of Augustine's article, some great points made.

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