In The Tipping Point: Understanding the Impact of Twitter Jason Burby on ClickZ talks about the ubiquity of Twitter and how it has crossed the chasm into the mainstream.
Also on ClickZ in Want to Be a Better Media Planner? Get Social Hollis Thomases discusses social networking ideas for media planners.
Yesterday on MarketingProfs Five Reasons to Change Your Registration Page (and Boost Conversions) Amy Gesenhues gave some great ideas in which to improve your registration pages. I'm an especially big believer in simplifying your reg pages, cutting out 'escape' links before you can get a respondent's data, asking only for incremental data as you take the respondent through the funnel (don't ask for everything at the first interaction) and lastly, making certain that you are not 'giving away' too much of your value for too little respondent data.
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