Had a chance to meet this week with Howard Sewell, Founder and President of Connect Direct, a demand generation agency with offices in Northern California and Seattle (Howard also writes a terrific blog called Direct Connections). Howard's agency has been providing outstanding demand gen and direct marketing services for tech companies since 1990.
We talked about a number of things, including the adoption of marketing automation tools like Marketo that help companies to better execute, manage, track and measure their lead flows. We both agreed that companies like Marketo have come a long way in creating tools that are considerably easier to deploy campaigns on and allow you to focus on getting campaigns out the door rather than spend all your time trying to figure out how a tool works.
If you have previously looked at these types of tools and threw up your hands in your frustration, the time might be right now to take another look and see what they can offer to you.
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