Today's Cool Links - Apr 1, 2009

And no, this is not an April Fool's joke...

3 great social media articles this week all found on ClickZ:

• In Social Media 2009 = Search 2002 Gary Stein relates potential trends in social media to what happened when search burst on the scene several years ago
• In Social Media Integration Tips from SES NY Harry Gold provides some tips and tricks for integrating all the elements of search, social, online media, and Web site technology he came across from last week's Search Engine Strategies in New York
• Finally on a more personal level is Dave Evans' article on How Individuals Can Build a Robust Social Presence, describing ways in which you can create a personal social media presence and exploit the potential for yourself

And finally on a separate topic, in Top-Load Your E-Newsletter for Better Performance Karen Gedney on ClickZ talks about how one company nearly doubled their enewsletter open rate and CTR by top-loading their design with content and the table of contents. Screen grabs of the before and after are available in the article.