I'm very close to finishing my latest white paper 'The 7 Secrets of Generating Quality Leads in a Recession'. The paper describes several key elements, new platforms and innovative ideas found in lead generation frameworks developed by some of the world’s most successful B2B companies and shares the best practices that enable them to consistently out-market their competition during tough economic times. In addition it discusses some of the challenges and issues to look out for in deploying these elements, enabling any size company to survive, compete and even flourish in any type of marketing environment.
It should be available for download here on my blog and on my website by early next week... keep an eye out!
Friday, April 3, 2009
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