In Three Lead Generation Tips From HubSpot's Lead-Gen Guru nice video from Hubspot's Prashant Kaw, who talks about the importance of conversion all the way through the funnel. Allows you to trace which channels provide you the leads that actually close.
This story on ClickZ Revive the Lost Art of Direct Response Copywriting Online provides some good tips in writing your direct marketing copy. It reminded me how important a good direct response copywriter is to the success of your campaigns.
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