Top Tips to Increase Marketing ROI from Industry Thought Leaders

I thought this was good post today on Marketo's site Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders on how to increase campaign ROI. It's consistent with what I've been discussing recently about the importance of inbound marketing (being found, creating compelling content), as well as the significance of lead nurturing, testing and integrating all your various channels to make sure they're working in concert.